How to get generate prescriptions from doctor to increase the ayurvedic product sales.
Hello friends, are you running an ayurvedic pharma company and do you want to increase the sales of your ayurvedic products by preparing prescriptions from more and more doctors and take your business to new heights, then this blog article is for you. See friends, after a terrible pandemic like COVID-19 in our India, most of the people have inclined towards ayurvedic products. So let's discuss the following key points to increase the sales of ayurvedic products in today's blog article.
Develop an effective sales and marketing strategy first:
If you want to establish an Ayurvedic medicine business in the market which is profitable as well as maintains its place in the market for a long time, then for this you will need to create a successful sales and marketing strategy. In this, you have to see with what minimum products you want to start the business, which companies are going to compete with you in the market, what is going to be your sales strategy to increase product sales.
Apart from this, you have to try to understand the problems and preferences of your customers and identify how your products and services can solve their problems. For this, you can consult doctors and chemists in your area to understand the problems and needs of your potential customers and design your products and services accordingly.
Educate your medical representative team thoroughly about the products:
As an ayurvedic pharma startup, the medical representative team you appoint should be well educated about all the ayurvedic products available in the company's portfolio. So that your ayurvedic pharma company can maintain good relations with more and more doctors and increase the sales of ayurvedic products.
Four point suggestions regarding Ayurvedic products
- Brand name & compositions:- First of all you should be well aware of the brand name and composition of your ayurvedic product, like which thing is there in how many mg in the product etc.
- Diseases treated by the products:- Secondly, as a medical representative you must know which particular disease your product indicates.
- How your ayurvedic medicine works on disease:- Thirdly, you should know well about your Ayurvedic medicine, which salt/element is present in that medicine which works to cure the disease etc.
- You must know about the disease information:- Fourthly, whatever disease you are promoting the products for, you must know about that disease, know the reason behind that disease and also know how your product can work on preventing that disease.
Try to have a proper customer list and market survey:
As an ayurvedic product pharma company, you have to try to understand the needs and preferences of your potential customers. For this, your company has to do a market survey in which your company's medical representatives can meet those doctors whose payment system may not be good. Apart from this, it is also possible that the doctor prescribes only big brand products or those doctors do not buy the product without a deal or discount etc. You may have to face problems like these.
So if you want to establish your Ayurvedic product pharma company well in the market and want to increase the sales of your Ayurvedic product, then you should know about the capability of your company, how your company is successful in getting the doctors to prescribe its products. And what kind of deals or discounts can your company offer to the market to promote the sales of the product. Apart from this, you will have to try to understand the nature of the doctor or chemist and what they want.
Offer samples and trial packs:
Many doctors and chemists may ask for a free trial pack of your Ayurvedic products, so that they can give these samples to patients to find out the quality of your products and their benefits, which will
help in increasing more prescriptions and word-of-mouth referrals.
Build strong relationships with healthcare professionals:
As an owner of an ayurvedic pharma company, if you want to establish your business in the market for a long time and want to bring attractive growth in the sales of your ayurvedic products, then you have to make continuous efforts to build long-term relationships with doctors and other health professionals. For this, you or your medical representatives have to regularly visit clinics and hospitals and attend organized medical conferences and also take feedback from customers about your product from time to time.
Utilize Digital Marketing and E-Detailing:
In today's modern era, you can leverage digital marketing tools and platforms like e-detailing to reach a wider audience of doctors. You can use targeted email campaigns, webinars, and social media to share the latest research being done in your laboratory, updates on products, and success stories of your Ayurvedic pharma company. This can help you build your credibility and trust with them.
Also, you can develop a mobile app that will provide easy information about your product to doctors and chemist store vendors, they can place orders through the application and get easy access to the resources.
Create content related to the benefits of your Ayurvedic products:
As an owner of an Ayurvedic pharma company, if you create content related to the benefits of Ayurvedic products, it not only helps in increasing the sales of your products but can also help in reaching more and more doctors or distributors in remote areas. You can do content creation through blog articles or YouTube.
Create detailed and accessible product information on your company's visulate:
You should always try to provide detailed and accessible information about the products on your visual so that doctors can easily understand the detailed information about your products, their ingredients, mechanism of action, dosage guidelines, possible side effects, etc. and prescribe your products.
Sales can be increased by providing attractive offers and discounts on products to doctors and chemists:
Many pharma companies give attractive offers on medicines or schemes like 10+2 to doctors and chemists to establish their business in the market for a long time and increase the sales of products. You can also give such schemes or offers to increase the sales of Ayurvedic products of your pharma company.
Get periodic feedback from doctors and chemists about the quality of your Ayurvedic products:
As an owner of an ayurvedic medicine company, you should check whether you are taking feedback from time to time about the quality of your ayurvedic products from the doctors and chemists to whom your healthy products are being sent. If you are not taking feedback, then try to take it so that you can improve the quality of your ayurvedic products by using the feedback you get from the market about the product. This will help you see an increase in the sales of your ayurvedic products.
Conclusion:
Although many Ayurvedic products can be sold over the counter, you also have the opportunity to increase the sales of your Ayurvedic products through doctors' prescriptions. If all your Ayurvedic health products ensure the highest standards of quality and transparency, you will be able to add more and more doctors and Ayurvedic distributors to your company's portfolio.