How to Build Good Relationship with Doctors and Chemists as an Ayurvedic Pharma Company
Whether you are the owner of any Ayurvedic company or doing business in your area by taking franchise of any other Ayurvedic manufacturing company, you would always want that your business relationship with the doctors and chemists working with you should always remain good and strong for a long time.
But friends, as the owner of an Ayurvedic company, you can either go to the market yourself and introduce your products to doctors and chemists or you can do this by appointing a medical representative team. But in both cases you must have a deep understanding of the uses and benefits of Ayurvedic products.
If your medical representative team has a deep understanding of the ingredients, uses and benefits of Ayurvedic products, it not only boosts their morale but also helps them to explain the products better to doctors and chemists and generate good business from the market.
To build a good business relationship with doctors and chemists, you need to pay attention to many other things besides a deep understanding of the ingredients, usage and benefits of Ayurvedic products. This may include the doctor's activity, attractive offers or schemes on products, the dress of the medical representative, etc.
In today's article, we will discuss all these things in detail and try to know what things the owner of an Ayurvedic company should keep in mind to establish good relations with doctors and chemists.
Need to pay attention to the dressing sense of your medical representative team and their good communication.
If your medical representative team takes care of their good communication as well as good dressing sense, then they will easily be able to build good relations with doctors and chemists. Because if your formal dressing sense is good, then obviously everyone will want to talk to you and listen to you.
To improve your dressing sense, you can wear a simple formal light color shirt and dark color tie with dark color pants. But friends, you also have to keep in mind that your socks should also be of the same color as the pants you are wearing.
And as far as good communication skills are concerned, they come with practice. The more people you meet, the more you will be able to improve your communication skills. Apart from this, communication skills can also be improved by reading books and newspapers.
Try to understand the needs and awareness of your customers from time to time.
From time to time you should try to understand the needs and awareness of your customers. If doctors and chemists are prescribing or selling your company's products, they may have some expectations from you. If you understand their needs and awareness, your company can definitely succeed in building a better relationship with them.
For example, if a doctor is going on leave, you can take a nice smelling perfume for him. Also, if a doctor's birthday comes suddenly, you can take a small cake to his house in the morning and wish him a happy birthday. This not only increases his respect for your representative team and company, but also builds a strong relationship with him.
Ensure timely supply of medicines to doctors and chemists.
If your doctor or chemist suddenly orders a product from you and they need that particular product at the same time, then the medical representative team appointed by you should ensure that they get the supply of the products at the same time. This increases the trust of the doctors and chemist shop owners associated with your company on your company.
Try to bring regulation and consistency to make your business successful.
See friends, regularity and consistency is very important to make any business successful. So, if you as a medical representative decide that if I don't meet 7 chemists and 8 or 12 doctors today, I will not go back home today. If you or your medical representative team does this with such consistency, then you will be able to generate business for your Ayurvedic pharma company.
Provide marketing support to doctors and chemists.
Marketing material can help any business promote its products. So you can provide attractive displays, informative material to the chemists associated with you so that they can promote their products. On the other hand, you can provide patient education material for doctors so that they can share during consultations.
Create attractive offers or schemes like loyalty programs on Ayurvedic medicine products.
You can develop a loyalty program for chemists and doctors. For example, if they sell products worth Rs 5000 in a month, you will offer them a travel package to any city in India with their family. Apart from this, you can also offer attractive schemes like discounts on T+2 or Ayurvedic medicines. This will help you build a deeper relationship with your customers.
Conclusion:
As an Ayurvedic pharma company owner, building strong relationships with doctors and chemists requires understanding their needs and challenges and providing great service. This includes providing your customers with transparent communication, personalized support, as well as high-quality products.
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How to get generate prescriptions from doctor to increase the ayurvedic product sales.