Effective Marketing Strategy for Ayurvedic Products
Friends, if you are selling Ayurvedic products online or offline in India. And you want to make your Ayurvedic products reach more and more people across India through effective marketing strategy, then you must understand the rules and regulations issued by the AYUSH department established in India.
As per the guidelines of AYUSH rules and regulations.
In our country, any type of business related to homeopathic and allopathic health such as manufacturing, retailing and distribution of products may require a license. But on the other hand, if you are distributing, retailing and selling Ayurvedic, Siddha and Unani medicines in India, then you will not need any type of license.
But if you are going to work with the aim of setting up a manufacturing unit of Ayurvedic, Siddha and Unani medicines, then for this you will have to get a ayurvedic manufacturing license from the AYUSH department. Apart from this, many market places may ask you for FSSAI license for online sale of Ayurvedic, Siddha and Unani medicines.
Pre-Marketing Strategy Before Launching Your Ayurvedic Product in the Market.
Although a well-designed business marketing strategy can help any business succeed to a great extent, you should consider some important things before launching your product in the market. Such as what are the prices of the products of existing competitors in the market. Apart from this, you have to understand your target audience and the right price of the products etc.
Analyze the product MRP of your competitors existing in the market.
What would be the best prices for your products while launching the market.
Before deciding the best selling price of any product, you have to take care of many things. Like what would have been the manufacturing cost in making that product. Apart from this, whatever e-commerce channel you are going to sell your product in the market. How much commission will be charged by that portal and what will be the GST percentage applicable on the product.
Apart from this What discounts or product offers will there be to attract customers. Keeping all these things in mind, you can decide the appropriate selling price of your products.
Therefore, you must decide the appropriate selling price of your products keeping in mind the profit and loss statement of your company so that eventually your company can earn good profits from the market.
Choose your target audience according to your product segment.
See friends, first of all you should understand the segment of your product, in which segment your products fall. Products can also have different segments which include premium segment products, medium priced products or low priced products. Now you have to decide what kind of audience you want to target according to your product segment.
Identify your target audience based on your product and service; where will you find them – online or in the traditional market?
Any business owner should know about his target market and target audience according to his product and services such as customer likes, dislikes, age, gender etc. This reliable information can take your business to new heights of success.
Because once you understand the target market and target audience of your business, you can create lots of informative content to attract them towards your products and services. And you can also sell them your products and services through paid advertisements.
Marketing Strategy for Ayurvedic Products:
Until a few years ago, most business owners used to do marketing in the traditional way. In which they used print media, newspaper advertisements and TV and radio advertisements etc. to reach their products and services to maximum customers. But with time and the way the digital era has developed, it would not be wrong to say that the method of marketing has also changed a lot.
In today's modern era, many small and big business owners are now understanding the importance of digital marketing. And to make their products and services reach more and more customers, they are easily reaching more and more people across India through content marketing, YouTube ads, Facebook ads, or email marketing.
Marketing your Ayurvedic products through the Internet (Digital Marketing):
See friends, in today's digital age you can easily reach your products and services to crores of people in India through the Internet. Today every business owner, whether small or big, has understood the power of the Internet and wants to reach his products and services to as many people as possible and for this he wants to use all types of Internet marketing, whether they are paid or free.
Using the Internet, you can target your audience and attract them to your products and services through SEO (search engine optimization), social media marketing and advertising, blogging, Google ads, YouTube videos, and email marketing.
Use SEO (search engine optimization) and paid search to make your business visible to as many people as possible.
In today's era, millions of people use the world's largest search engine Google to find solutions to their problems and get any kind of information related to any field. Therefore, it is a huge source of traffic for the website of any business owner. Because millions of people in remote places across India use Google search engine daily to search for products and services.
Apart from this, let us tell you that whenever a person comes to search for any product or service on Google, he comes with a very high intent. Due to which the chances of conversion of your product increases a lot. Therefore, you can optimize your website using Google search engine. For this, you should write unique and high-quality content related to your industry and product so that your blog article can rank on the first page of Google search engine.
Apart from this, you can invest in paid advertisements to get quick results. This includes Google ads, PPC, banner ads, etc.
Invest in marketing and advertising on social media to increase your brand credibility.
If you want to establish your Ayurvedic product as a brand among your audience, there are many social media platforms like Instagram, Facebook, LinkedIn, Twitter etc. that can help you in this. But you have to regularly post some attractive creative posts related to the benefits of your products on these social media platforms. This contribution will help in building a strong relationship with the people connected to you on the social media platform.
By running ads on social media platforms like Instagram, Facebook, LinkedIn, you can show advertisements of products to your target audience by targeting people of specific age, gender, etc.
Attract potential customers to your business by creating content through content marketing and blogging.
If you create a proper content strategy, it can help you grab the attention of your target audience. Whether it is in the form of videos or in written form etc. You can create content about your industries and the benefits of Ayurvedic products using content marketing and blogging. This can help you attract more and more customers towards your products and services.
Use of E-mail Marketing to Reach potential Customers:
E-marketing also has its own importance to reach the target audience. You can prepare any type of attractive and creative emails related to your products and services. And send them to the email addresses of your target audience. This will help in increasing the visibility and credibility of your brand.
Marketing on Mobile Apps:
The strategy of marketing Ayurvedic products on shopping apps, massage apps and OTT platform apps can prove to be very useful for your business. You can also show advertisements of your Ayurvedic products through live sporting events or content on all these apps.
Use influencers to spread the benefits of Ayurvedic:
productsToday you will find many small and big influencers in the Ayurvedic and holistic health space on social media platforms like Instagram and Facebook. You can connect with such influencers who truly believe in Ayurveda and can help you spread the word about the benefits and ingredients of your products to a wider audience.
You can promote your Ayurvedic products by using marketing strategies in traditional ways.
You can market Ayurvedic products through all these traditional methods. These include print media, electronic media, hoardings and banners, loudspeakers and announcements, etc.
Attend conferences, educational seminars and events as an ayurvedic medicine business owner:
Collaborate with health professionals:
In the Indian market, you will find many Ayurvedic doctors, health trainers and healthcare professionals, with whom you can promote your products. Because their recommendations can be important for your products. Which can help you win the trust of the consumer.
Provide great customer service:
Traditional Media:
Even today many companies run their marketing campaigns using traditional media platforms like TV and radio which help them reach their potential customers. So as an owner of an ayurvedic medicine company, you can run your marketing campaigns using TV and radio to market your products.
Print Media:
Even today you can get good leads for your business by advertising in print media such as magazines, directories, newspapers etc. However, in today's era, the popularity of print media is decreasing a bit. But your potential customers can be present anywhere. Therefore, by advertising in print media, you can attract many customers for your business.
Hoardings and Banners:
Load Speakers and Announcements:
Actually this is a very old method of marketing because when I was a child, an uncle used to come to our area with a cart full of Ayurvedic medicines and he used to sell Ayurvedic painkillers and stomach gas relief medicines by making announcements on loudspeakers. If you want, you can also try this marketing campaign in the market.
We hope that by using the Ayurvedic marketing strategy we have mentioned in the above article, you will be able to market your products in a better way.